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Social Media Guides

Practical guides to help you use social media to promote and grow your co-operative.

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Social Media Guides

Glossary of social media terms

Before you get started learn the language of social media

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Choose the right social media channels for you

Now test your new knowledge and choose the social media ‘channels’ that are best for your co-operative – Facebook, Twitter, LinkedIn, Instagram?

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How to develop a social media strategy

A step by step guide to help you develop your approach to using social media

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Example of a social media policy for an organisation

It’s important that you all know how best to use social media to promote your co-operative – here’s how to create a policy to share with your co-op members

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How to set up your social media channels

This is a ‘how to’ guide to set up your pages on Facebook, Twitter, LinkedIn, Instagram

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Learn how to build your audience on social media

Once you have set up your pages this guide will help you connect with more people

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You need to plan your content for social media

Having a plan for all your social media activity is crucial – here’s another practical guide to help your planning

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Promote your social media page on Facebook and LinkedIn

Promoting your page on Facebook and LinkedIn means advertising to reach more people – this is what you need to know

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Monitor how successful you are

How do you know you have successfully use social media to promote and grow your co-operative? This guide will help you look at what’s a success and what’s not

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